Effective marketing requires planning. Period.
Calisha Anderson, CEO and founder of CaliBrand Consulting, leads a team of professional marketers to serve corporations, non-profits and government agencies throughout South Florida. Using trusted technologies, a solid network of talent and a skill set in project/team management, CaliBrand Consulting is the virtual Chief Marketing Officer for clients who want to outsource their marketing needs.
With a background in B2B and B2C marketing, brand engineering, creative development and direct marketing, Anderson has lent her talents to various corporations in a variety of roles. Spanning nearly 15 years, her career has grown exponentially, along with her knowledge of brand development, consumer insights and applicable research methods.
She holds a Master of Advertising degree from University of Florida and a Bachelor of Fine Arts in Writing from Pratt Institute, Brooklyn, NY.
A resident of Delray Beach, Florida, Anderson is also a wife and mother and spends her free time traveling with and enjoying her family.